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The average eCommerce page loads in 2.67 seconds, and the fastest loads in just 0.324 seconds.

Downtime costs per minute for a small business can range from $137 to $427 on average.

Each 100-millisecond delay in page load time can hurt conversion rates by 7%.

Here are some alarming facts and statistics about performance and page load time: After all, if your website isn’t showing up in organic search results, you won’t be visible to your target audience. Google has made it a ranking factor, so this should be at the top of your list. You obviously need to take a look at your website’s performance and page load speed first.

Pay attention to downtime and site load speed

While this should be a priority, there are several other things you should also address to create the best online experience possible for your visitors and increase conversions. Many statistics regarding website performance relate to speed, which is vital. Improve the customer experience: Consumers expect a seamless and engaging experience when they click on a linkĥ tips for offering seamless website experiences.Increase conversions: DoubleClick determined that publishers whose sites loaded in five seconds or less earned twice as much revenue as sites that took up to 19 seconds to load.Retain users: BBC found that it was losing 10% of its users for every additional second that it took its site to load.According to the search engine giant, your site’s performance is essential because it will help you: If you’re wondering why the performance of your website matters so much, you can reference what Google has to say on the matter.

Why website performance and design matters This begins with its design, which has a lot to with the ultimate performance of your site and its ability to produce results. Whether it’s fair or not, most people are going to judge your business by the quality of its website.